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Spencer Schluter
Apr 13, 201910 min read
Dying of Exposure
Over the last twenty years the value of work that is considered "creative" has been devalued considerably, and the definition of what is...
Spencer Schluter
Feb 11, 20185 min read
Replacing spin with storytelling
Edward Louis Bernays established the field of public relations at the dawn of the television and radio era. Bernays, drawing on the work...
Spencer Schluter
Jan 26, 20186 min read
Why organizations fail when using social media
Whether your organization is small or large, public, private, or nonprofit, by now it has probably had at least some experience with...
Spencer Schluter
Jan 26, 20184 min read
The apple doesn't fall far from the tree
Practically everyone spends an inordinate amount of time on social media, most of us fancy ourselves experts on the subject. Even as an...
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