Spencer SchluterFeb 11, 20185 min readReplacing spin with storytellingEdward Louis Bernays established the field of public relations at the dawn of the television and radio era. Bernays, drawing on the work...
Spencer SchluterJan 31, 20184 min readThe democratization of media and the death of celebrity cultureThere is a transformative process going on in the world of media today, and I feel like a lot of people are missing the point. The...
Spencer SchluterJan 26, 20184 min readThe apple doesn't fall far from the treePractically everyone spends an inordinate amount of time on social media, most of us fancy ourselves experts on the subject. Even as an...