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Jungle warfare and gorilla marketing
The word "jungle" means many things to me but the most relevant to this blog is that I see it as an open-source crowd-based exercise in...
Spencer Schluter
Mar 6, 20186 min read


Oh, you know computers!
There is a widespread and persistent problem of computer illiteracy in the world of upper organizational management in the offices and...
Spencer Schluter
Jan 27, 20185 min read


Why organizations fail when using social media
Whether your organization is small or large, public, private, or nonprofit, by now it has probably had at least some experience with...
Spencer Schluter
Jan 26, 20186 min read


The apple doesn't fall far from the tree
Practically everyone spends an inordinate amount of time on social media, most of us fancy ourselves experts on the subject. Even as an...
Spencer Schluter
Jan 26, 20184 min read
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