Replacing spin with storytelling
Edward Louis Bernays established the field of public relations at the dawn of the television and radio era. Bernays, drawing on the work...
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Spencer Schluter
Jan 31, 20184 min read
The democratization of media and the death of celebrity culture
There is a transformative process going on in the world of media today, and I feel like a lot of people are missing the point. The...
Spencer Schluter
Jan 26, 20186 min read
Why organizations fail when using social media
Whether your organization is small or large, public, private, or nonprofit, by now it has probably had at least some experience with...
Spencer Schluter
Jan 26, 20184 min read
The apple doesn't fall far from the tree
Practically everyone spends an inordinate amount of time on social media, most of us fancy ourselves experts on the subject. Even as an...
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